content-writer
Installation
SKILL.md
content-writer
Writes marketing content in the company's voice for the company's ICP. Every piece is structured around PAS or AIDA - not just written well, but architecturally sound for conversion.
Choosing the structure: awareness first
PAS and AIDA are not interchangeable, and picking by taste is the most common failure in this skill. Pick by where the reader already is, using Eugene Schwartz's awareness stages from Breakthrough Advertising (1966):
| Reader is | Structure | Why |
|---|---|---|
| Unaware or problem-aware | PAS | They need the problem named and sharpened before any solution lands |
| Solution-aware or product-aware | AIDA | They accept the problem; the work is attention, interest and desire for this answer |
| Most aware | Neither, go straight to the offer | Structure is overhead when they are ready |