copy-review

Improves copy that already exists. Most real requests are "here is our page, make it better", not "write me a page from nothing". This skill never starts from a blank sheet.

The output is always three things: what is wrong and where, the rewritten copy, and a score per pass so the user can see the delta rather than trusting an assertion.

The six passes

Run in this order. Order matters, because cutting clutter before fixing the claim just produces a shorter wrong sentence.

#	Pass	Question	Grounded in
1	Claim	Is the central promise specific, true, and about the reader?	Ogilvy, Ogilvy on Advertising
2	Evidence	Is every claim backed, or is it asserted?	Ogilvy, and Cialdini on proof
3	Clarity	Can a first-time reader parse each sentence once?	Williams, Style: Lessons in Clarity and Grace
4	Clutter	What can be deleted without loss?	Zinsser, On Writing Well
5	Rhythm	Does it sound like a person, read aloud?	Handley, Everybody Writes
6	Voice	Does it match this brand specifically?	`knowledge/brand/voice.md`