Draft Email

Writing Framework

Based on Smart Brevity (Axios), Minto Pyramid Principle (McKinsey), Writing That Works (Ogilvy), HBR Guide to Better Business Writing (Garner), On Writing Well (Zinsser), and Made to Stick (Heath Brothers).

Core Principle: Respect the reader's time

The reader is busy. They will scan, not read. Every line must earn its space. If a line doesn't help the reader understand or act, cut it.

Email Structure — Adapt by Type

Headers like "What's new" and "Why it matters" are tools, not mandatory labels. Use them when they help the scanner — drop them when they feel forced. The rule: every email leads with the answer and ends with impact. How you get there depends on the email type.