growth-experiment

Overview

Based on "Traction" by Gabriel Weinberg and Justin Mares. The Bullseye Framework: most founders and marketers focus on 1-2 channels they are comfortable with and ignore the 17 others that might work better. Traction's framework forces you to test across the outer ring (all channels), identify the promising middle ring (likely channels), and then go all-in on the one channel in the bullseye. This skill structures a single growth experiment for one channel within that framework.

Workflow

Step 1: State the traction channel under test

Weinberg and Mares identify 19 traction channels. Name the one this experiment targets:

Channel: [e.g., Content Marketing / SEO, Paid Social, Cold Outreach, Partnerships, PR,
          Viral Marketing, Engineering as Marketing, Community Building, Events, etc.]
Hypothesis: [If we do X on this channel, we expect Y result within Z timeframe]

Be specific about the channel variant. "Paid Social" is too broad. "LinkedIn single-image ads targeting [role] at [company type]" is testable.

Step 2: Define the experiment parameters