landing-page-writer

Writes conversion-focused landing page copy using the StoryBrand SB7 framework (Donald Miller, Building a StoryBrand). Every page positions the customer as the hero, the brand as the guide - not the other way around.

The core SB7 insight: Most companies make themselves the hero of their own story. Customers don't care. Customers care about their own story. A brand that positions itself as the guide (Gandalf, not Frodo) converts dramatically better than one that leads with how great it is.

The SB7 arc, in order

Building a StoryBrand is a sequence, not a checklist. The seven elements only work in this order, because each one is the answer to the question the previous one raises in the reader.