linkedin-post

Writes LinkedIn posts that get read, saved, and reshared. Applies the Hook-Story-Offer structure (Russell Brunson) with the Curiosity Gap hook method (George Loewenstein). Every post creates a specific information gap in the hook, closes it in the story, and ends with one clear action.

Framework: Hook-Story-Offer + Curiosity Gap

Hook-Story-Offer (Russell Brunson)

Brunson's sequence, used here as three stages with a job, a failure mode and a test each. Write them in this order and do not start the story before the hook is settled.

Stage	Its one job	It has failed when	The test to run
Hook	Buy the click on "see more"	The reader can scroll past without wondering anything	Cover everything but line 1. Is there still a question in the reader's head?
Story	Earn trust by closing the gap the hook opened	It restates the hook at greater length, or answers a different question	Read the hook, then the last line of the story. Did the promise get paid?
Offer	Convert attention into one action	It ends with "thoughts?" and nothing else	Underline the imperative verb. If there is no verb, there is no offer

HOOK: stop the scroll. Create a pattern interrupt. The hook must create enough curiosity or pain recognition that the reader clicks "see more." The hook fails if someone can scroll past without wondering what comes next.