newsletter-writer

Writes recurring newsletter issues. Optimizes for consistent format, distinctive POV, and subscriber retention. Uses the Curiosity Gap (George Loewenstein) to engineer subject lines and Perell's Online Writing framework to discipline every issue to one shiny idea.

Frameworks

Curiosity Gap - George Loewenstein

Curiosity is triggered when there is a gap between what we know and what we want to know. For a gap to work, it must be:

• Specific enough to feel real (not vague)
• Small enough to feel closeable (not overwhelming)
• Valuable enough to be worth closing (the payoff must be implied)

Loewenstein's key finding: curiosity peaks when you know JUST ENOUGH to know what you're missing.

Why "5 tips for better writing" fails: you don't know what you're missing. Why "The one email mistake that costs 40% of your opens" works: you know exactly what gap exists.

Subject line formula: [Specific thing the reader doesn't know] + [implied payoff if they close the gap]