pr-pitch-writer
pr-pitch-writer
Writes pitch emails that journalists actually read. Different from press releases: pitches are personal, short, and earn the click. Built on AIDA adapted for media pitching and Ryan Holiday's journalist psychology.
Frameworks
AIDA adapted for media pitching
ATTENTION (subject line): Journalists get 500+ pitches per week. The subject line is a headline, not a description. It must earn the open in a crowded inbox.
INTEREST (first sentence): Why does this story matter to THIS journalist's readers? Not to you - to them. The first sentence is about the audience, not the sender.
DESIRE (the angle / news peg): What makes this story surprising, timely, or uniquely valuable? The "news peg" - what it attaches to in the current conversation.
ACTION (the ask): What you want them to do. Specific and easy. "Reply to this email if you'd like the data" beats "let me know if you're interested."