press-release-writer

Writes press releases in AP style using the Inverted Pyramid structure and Ogilvy's headline principles. Optimized for journalists who scan, not read. The most important information is always first. The headline selects the right audience and promises a concrete benefit - not a label.

Framework: Inverted Pyramid + Ogilvy on Headlines

Inverted Pyramid (AP journalism)

Put the most important information first, then supporting details, then background. The structure exists because of how newsrooms work: journalists scan, and editors cut from the bottom to fit space. If the news is in paragraph 4, it does not survive the cut.