social-calendar

Plans a full month of content across channels. Every post has a job tied to a business goal and a quadrant in the Content Marketing Matrix. No random posting. No quadrant over-concentration.

Framework: Content Marketing Matrix

The 2x2 Matrix (Dave Chaffey, Smart Insights)

Chaffey's Content Marketing Matrix exists to answer one question that a list of post ideas never answers: is this month's content actually capable of producing the outcome the month is being judged on? A calendar can be full, on-brand, and well written, and still sit entirely in one quadrant, in which case it can only produce one kind of result.

Map content by two axes:

• X axis: Emotional (left) to Rational (right) - does it appeal to feelings or logic?
• Y axis: Awareness (top) to Purchase (bottom) - is it for new audiences or ready-to-buy?

The 4 quadrants: