aso
ASO
App store optimization decides two numbers: how often the app appears in search and charts (the indexed text, category and user behaviour such as downloads and ratings) and how often an impression becomes an install (icon, first screenshots, preview, rating). Apple's and Google's docs are the authority for every limit and rule here; the practice and lift figures tagged [eronred] (third-party ASO skills) [rorkai] (the asc CLI authors' skills) [ApparenceKit] (a Flutter starter-kit author's ASO and rating posts) and [coreyhaines31/marketingskills, aso] (Corey Haines's MIT-licensed aso skill: the brand-tier audit and its benchmarks) are third-party, and where they differ from the official docs, each file gives both. Data that comes from the third-party Appeeky API (keyword volumes, chart estimates, download estimates) is labelled as such. Uploading metadata and assets is app-store-connect SKILL.md and google-play SKILL.md; paid acquisition is app-growth SKILL.md.
Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]
| The job | Read |
|---|---|
| Scoring a listing, reading a live listing's fields, the six offline metadata checks, keyword gaps with data, app tags, Apple's search plan, reading your own download and revenue numbers | AUDIT.md |
| The brand-tier audit: six weighted dimensions, rubrics, the common issues checklist, report rules and template | AUDIT-RUBRIC.md |
| Third-party conversion, rating, screenshot, video, custom page and event benchmarks with their sources | BENCHMARKS.md |
| Field limits per store, what is indexed, keyword research and scoring, name, subtitle, keyword field, description, promotional text, metadata rejection rules, localization, category | KEYWORDS-AND-METADATA.md |
| The icon, screenshot sizes and slot strategy, app preview specs and strategy, product page header and search assets | VISUALS.md |
| Resuming screenshot work, discovering benefits, assessing and pairing real captures, connected-canvas composition, localization and final-image QA | SCREENSHOT-PRODUCTION.md |
| Choosing among 18 optional screenshot art directions while keeping the real app and approved brand design | SCREENSHOT-STYLES.md |
| Custom product pages, product page optimization, how to run a store test, in-app events, App Clips, getting featured | PRODUCT-PAGES.md |
| Competitor analysis and weekly tracking, market movers and pulse, seasonal ASO, trending moments, the Appeeky reference | COMPETITORS-AND-MARKET.md |
| How each store treats ratings, when to prompt, the iOS and Play prompt APIs and quotas, replying to reviews, recovering a rating | RATINGS-AND-REVIEWS.md |
| Google Play: listing fields, copy, graphic assets, preview video, metadata policy, category and tags, custom store listings, store listing experiments, promotional content | ANDROID.md |