cold-outreach
Cold outreach
Cold outreach is unsolicited mail and messages to people who never signed up, so it sits next to, not inside, opted-in email. Gmail's own sender guidelines reject the premise ("Don't send messages to people who didn't sign up to get messages from you", "Make sure recipients opt in to get messages from you", https://support.google.com/a/answer/81126), and whether a cold message is lawful at all depends on the recipient's country and entity type, which is decided before any copy is written. Everything here comes from coreyhaines31/marketingskills cold-email v2.2.0 (MIT) [coreyhaines31/marketingskills, cold-email], checked against the official pages each correction cites. Building the list, scoring accounts and the research brief are in prospecting SKILL.md; the law per country is in email-practices COMPLIANCE.md; authentication, mailbox-provider rules and thresholds for all mail are in email-practices DELIVERABILITY.md; lifecycle and nurture mail to people who opted in is in email-marketing SKILL.md.
Product facts come from .agents/product-context.md (anti-slop-copy CONTEXT.md); the source calls the same file .agents/product-marketing.md.
Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]
| The job | Read |
|---|---|
| The sending setup for outreach, what the email itself may contain, verification before send, monitoring, and the evasion techniques that are out of bounds | SENDING.md |
| Writing principles, voice per audience, structures and named frameworks, personalization levels and signals, AI personalization, subject lines, what to avoid | COPY.md |
| How many emails and when, angle rotation, the breakup email, phrases that kill replies, multichannel cadences by tier, calls, video, direct mail, ads, SMS | SEQUENCES.md |
| LinkedIn: profile, limits, the engage-then-connect sequence, note and message copy, and the User Agreement on automation | LINKEDIN.md |
| Classifying replies, speed, booking, early objections, what an agent may send alone, logging | REPLIES.md |
| Four outbound plays with triggers, sequences, rules and metrics, and how to choose one | PLAYS.md |
| Reply-rate and funnel benchmarks, levers, seniority, industry and region, the top mistakes, named experts' methods (all vendor data) | BENCHMARKS.md |