comparison-pages
Comparison pages
A comparison page is a public claim about another company that its buyers and its own team will read and check. Most of this skill comes from coreyhaines31/marketingskills competitors v2.3.0 (MIT), tagged [coreyhaines31/marketingskills, competitors], with the evidence rules shared with its competitor-profiling v2.1.3; Google's review guidance and the FTC's endorsement guidance are quoted where they apply. Researching competitors from scratch (discovery, lanes, feature matrix) is web-research COMPETITORS.md; internal battle cards are sales-enablement and web-research's battle-card lane, never a public page; the copy itself is anti-slop-copy.
Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]
| The job | Read |
|---|---|
| The four formats: intent, URL pattern, keywords, page structure; essential sections; keyword targeting; AI answers | FORMATS.md |
| Section templates (TL;DR, paragraph, feature, pricing, support, who it's for, migration, social proof), comparison tables, FTC rules for quotes and results | TEMPLATES.md |
Centralized competitor data with last_verified and sources, page generation, alternatives and vs index pages, footer columns |
DATA-AND-HUB.md |
| The competitive asset audit (Current, Changed, Unverifiable, Overclaimed) and the refresh cadence | AUDIT.md |