Content strategy

A content plan decides which pieces to make, in what order, and how each one reaches people. Most of this skill comes from coreyhaines31/marketingskills content-strategy v2.1.3 (MIT), tagged [coreyhaines31/marketingskills, content-strategy]; where Google Search Central, Meta for Developers or a CMS vendor's docs say something different, the official page wins and the line says what the source said. Writing the piece itself is anti-slop-copy; SEO rules and existing-content refreshes are seo; keyword data and clustering are keyword-research; research on what customers say is customer-research; vs and alternative pages are comparison-pages.

Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]

The job	Read
Where ideas come from: keyword exports and their table, call transcripts, surveys, forum and competitor research, sales and support input	IDEATION.md
Searchable and shareable content types, link-earning formats (a vendor study), production discipline per format	FORMATS.md
Create Once Distribute Twice, ORB as a funnel, failure modes, platform half-lives, the flywheel, the atomization checklist	DISTRIBUTION.md
Headless or traditional CMS, content modeling, content types, SEO fields, editorial workflow, preview APIs, platform comparison	CMS.md

Before planning

[coreyhaines31/marketingskills, content-strategy] Read the product context file first, .agents/product-context.md, defined in anti-slop-copy CONTEXT.md (the source calls it .agents/product-marketing.md, with .claude/product-marketing.md and the legacy product-marketing-context.md). Ask only for what it doesn't cover: