creator-marketing
Creator marketing
Creator marketing buys trust another person has already earned with an audience, so the two things that decide most outcomes are whether that audience is your buyer and whether the paid relationship is disclosed the way the FTC and the platform require. Everything else (deal model, brief, tracking) follows from those two. This skill comes from coreyhaines31/marketingskills (MIT, influencer-marketing v1.4.0, copied with tags; it carries credits to @Adi29102000-s, @SamSon75, Wispr Flow, Playkit (Julia Pintar), Rachel Karten and TGScope), from lightreel.ai's UGC playbook and weekly TikTok and Instagram reports (no licence, paraphrased and tagged [lightreel]; most of its numbers are one week's observational samples), and from the FTC Endorsement Guides (16 CFR Part 255), the Consumer Reviews and Testimonials Rule (16 CFR Part 465), and Meta, TikTok, YouTube and Telegram help pages, which correct the sources where they differ.
Before planning, read the product context file .agents/product-context.md (anti-slop-copy CONTEXT.md); the source names it .agents/product-marketing.md. Then ask what is missing: goal (awareness, conversions, content, trust), budget and whether it is cash or product, platforms, and brand-safety redlines [coreyhaines31/marketingskills, influencer-marketing].
Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]
| The job | Read |
|---|---|
| The influencer to ambassador spectrum, tiers and their conflicting bands, vetting, outreach, deal models, rate anchors, usage rights and the agreement, the brief, measurement, ambassador programs, common mistakes, the run-of-show checklist, tools | PROGRAMS.md |
| FTC disclosure: who is liable, what counts as a material connection, words that work and words that don't, placement in video, stories and live, platform tools (Meta, TikTok, YouTube, Telegram Ads), honest endorsements, AI avatars, fake followers and comments, claims in before/after and supplement content | DISCLOSURE.md |
| A volume UGC program: playbook first, the four formats, sourcing and screening creators, trial week, pay and view bonuses, dedicated accounts, review loop, the conversion ladder, iteration, clipping campaigns, ownership and retention | UGC-PROGRAMS.md |
| Creators paid on ad performance: % of spend or revenue, rate math, the guaranteed minimum, recruiting small, growing in stages, coaching, the four-part brief, the copy treadmill, payment models and contract terms | CREATOR-AD-PROGRAMS.md |
| UGC hooks: the hook, problem, solution spine, hook types, talking-head openers, founder stories, phrase families, Instagram, category and app hooks, proof-first openings | UGC-HOOKS.md |
| UGC formats: retention edits, talking head, before/after, day in the life, founder-led, meme edits, AI UGC, clips, brand collabs, music releases, launch sequences, app videos, reading results | UGC-FORMATS.md |
| Newsletter sponsorships: vetting a list, the past-results table, placement specs, writing the placement, one file and one link per send, reporting | NEWSLETTER-SPONSORSHIPS.md |
| Telegram channel ads: buying routes, 1/24 windows, vetting reach against size, topic and language baselines, ad networks, channel age, pricing on CPM and the deletion window | TELEGRAM-CHANNELS.md |