email-marketing
Email marketing
A sequence starts on a trigger and stops on a goal or an exit condition. This skill plans the flow and writes the emails from the coreyhaines31/marketingskills emails skill (MIT), with its source tags and named official corrections; campaign copy conventions also retain [resend/email-best-practices]. Consent, delivery, capture, suppression and accessible markup belong to email-practices; provider operations to Resend or OneSignal; templates to React Email. Cold outreach is cold-outreach.
Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]
| The job | Read |
|---|---|
| Scope, routing and the rules | SKILL.md |
| Welcome, lead nurture, onboarding, re-engagement, entry and exit, copy, subject and preview, personalization, testing and the output template | SEQUENCES.md |
| New customers, retention, review requests, billing, usage, win-back, campaigns and the audit checklist | LIFECYCLE-EMAILS.md |
| Failed-payment recovery copy and schedule variants | churn-prevention DUNNING-COPY.md |
| Cancelled-customer win-back and the return path | churn-prevention CANCEL-FLOWS.md |