Event marketing

Events are "the most expensive, riskiest, hardest-to-measure channel", so the leverage is in choosing which ones to do, and the event itself is the small part: pipeline is made in the weeks before (meetings booked, a target list) and won or lost in the 24 to 48 hours after. This skill is built from coreyhaines31/marketingskills events (MIT, version 1.0.0), which credits Knowatoa's ai-visibility-skills (MIT) for the talk storyboard method and alirezarezvani/claude-skills (MIT) for the webinar idea, and distils the portfolio from Corey Haines's Founding Marketing; its case numbers are the book's anecdotes and its benchmarks are directional, as the source says itself. Consent rules for follow-up come from the FTC, CASL and the email skill. A launch announcement is product-launch SKILL.md; joint webinars' partner terms are partnerships PARTNER-MARKETING.md; press and podcasts are public-relations SKILL.md.

Before asking questions, read the shared product context file .agents/product-context.md (anti-slop-copy CONTEXT.md); the source calls it .agents/product-marketing.md. Then ask in one batch [coreyhaines31/marketingskills, events]:

1. Which role? Hosting, sponsoring or exhibiting, speaking, or attending.
2. What outcome? Pipeline and meetings, authority and brand, community, or content. Pick one: "events that try to do everything measure nothing."
3. Who must be in the room? The ICP segment, and roughly how many of them attend.
4. Budget and team: money, and who can actually work the event.

Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]