Marketing loops

A marketing loop is a repeatable workflow an agent runs on a cadence, "each with a defined trigger, a bounded set of steps, a self-check, and an explicit stopping condition". Ideas say what to try once (growth-ideas); loops say what to keep doing on a schedule, wiring the other marketing skills together. Most runs of a good loop check, find nothing worth doing, log it and exit. Source: [coreyhaines31/marketingskills, marketing-loops] v1.6.0 (MIT, Corey Haines), copied with its dashes replaced and its skill names mapped to this repo; scheduling corrected against the Claude Code docs. The source reads .agents/product-marketing.md; this repo's file is .agents/product-context.md (anti-slop-copy CONTEXT.md).

Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]

The job	Read
Authoring a new loop: the blank template, seven fill-in prompts, a worked example, the ship checklist	LOOP-TEMPLATE.md
Where state lives, the state file shape, watermark, dedupe, cooldown and in-flight patterns, the run log, resets and backfills, session-end decisions and learnings	LOOP-STATE.md
The two-tier action model, spend and send caps, CAN-SPAM, GDPR, FTC and ToS rules (corrected), PII, the always-escalate list, the kill switch, the pre-launch checklist	LOOP-GUARDRAILS.md
How loops compose (sensing, diagnostic, action, learning), one owner per signal, the rollout stages and rules	LOOP-ORCHESTRATION.md
SEO and content loops: keyword gap, ranking drop, striking distance, AI-answer checks and accuracy, agent defaults, decay, internal links, programmatic pages, repurposing, outliers, calendar	SEO-LOOPS.md
Paid loops: the weekly ads check with HOLD / FIX / TEST / INVESTIGATE, ad fatigue, daily creative drop, monthly retro, query mining, retargeting, landing-page regression	PAID-LOOPS.md
Earned loops: newsjacking and its veto list, social listening, communities, competitor watch, backlinks, directories, partners, creators	EARNED-LOOPS.md
Activation, retention, revenue and referral loops: onboarding, signup leaks, churn signals, lifecycle email, win-back, deliverability, voice of customer, trials, PQLs, pricing and paywall tests, expansion, dunning, referral and review asks	LIFECYCLE-LOOPS.md
Ongoing ops loops: the weekly marketing review, experiment backlog, anomalies, reputation, tracking QA, claim drift, postmortems, launch reactions	OPS-LOOPS.md
An agent that runs SEO for one site from its repo: settings, `.agents/seo/` memory, schedule, first run, operating rules, the writing gate, the weekly report	SEO-OPERATOR.md
An agent that runs day-to-day outbound inside the law: settings, approval rules, `.agents/outbound/` memory, the four outbound loops, the weekly report	OUTBOUND-OPERATOR.md