Paid ads

Paid ads buy attention, and the numbers they report are partial: search terms are a sample, conversions arrive late and are dated to the click, platforms count different things in different windows, and small accounts produce numbers that look like findings. Most bad calls come from that, not from bad strategy. This skill comes from [coreyhaines31/marketingskills, ads] v2.6.1 (MIT, Copyright (c) 2025 Corey Haines), which credits Daniel Agrici's claude-ads (MIT), Marek Dąbrowski's "The Paid Ads Operator's Guide to Claude" (Adlume, 2026-07-16), Ivan Falco's ads-skills, ECHELONN's Google Ads audit checklist, Alexander Pauwelyn and Corey Haines' Founding Marketing ch. 7; those are practitioner sources, not platform docs. Platform facts were checked against Google, Meta and LinkedIn help pages, and where the source is out of date the official line is given with its URL. App-install campaigns (Apple Ads, Google App, Meta app, TikTok app) are in app-growth; writing the ads themselves is in ad-creative.

Context file. Read .agents/product-context.md first (anti-slop-copy CONTEXT.md); the source calls it .agents/product-marketing.md. Check its Paid Ads section for targets, floors, conversion definitions and what you may change, and its Learnings section before proposing tests: angles, audiences and offers already tested shouldn't come back as new ideas [coreyhaines31/marketingskills, ads].

Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]