partnerships
Partnerships
"The best partners share your audience but don't compete for the same budget." From coreyhaines31/marketingskills co-marketing v2.0.3 (MIT), including references adapted from Corey Haines's Founding Marketing, ch. 11. Book figures remain attributed anecdotes; FTC, ISED and merger corrections remain where noted. Community identity, member journeys, support and health belong to community-marketing; referral and affiliate mechanics to referral-programs, creators to creator-marketing, joint events to event-marketing.
Before asking questions, read the shared product context file .agents/product-context.md (anti-slop-copy CONTEXT.md); the source calls it .agents/product-marketing.md.
Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]
| The job | Read |
|---|---|
| Scope, routing and rules | SKILL.md |
| Who to partner with, scoring partners 1 to 5, where to find them, campaign formats (content, events, product, community), brainstorming with one partner, the outreach email with its legal lines, call prep, the agreement, lead sharing, metrics, the checklist | PARTNER-MARKETING.md |
| Integrations, resellers, affiliates, co-marketing and marketplaces: what each pays off, build patterns, marketplace fees in payback math, where to start | PARTNERSHIP-TYPES.md |