product-launch
Product launch
A launch is a sequence, not a day: a product that is Simple, Lovable and Complete goes out in phases, every phase pulls attention from rented and borrowed channels back into owned ones (email, blog, community, site), and every later feature is a smaller launch of its own. This skill is built from coreyhaines31/marketingskills launch (MIT, version 2.2.0) and, for Product Hunt, from Product Hunt's own launch guide and help center, which win wherever the two differ. App store launches (pre-orders, TestFlight, phased release, the 8-week app calendar) are in app-growth LAUNCH-AND-MARKETING.md; press for a launch is public-relations SKILL.md; a launch event is event-marketing SKILL.md.
Before asking questions, read the shared product context file .agents/product-context.md (anti-slop-copy CONTEXT.md); the source calls it .agents/product-marketing.md.
Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]
| The job | Read |
|---|---|
| Is it ready to launch (Stealth Mode, "Just One More Feature", SLC), owned, rented and borrowed channels, the five phases from internal to full launch, post-launch work, update tiers for later features, the three-part checklist, the questions to ask first | LAUNCH-PLAN.md |
| Turning shipped code into a changelog, announcement drafts, claim-drift updates and a weekly digest | SHIPPED-CHANGES.md |
| Product Hunt: who can post, the 1-week account wait, self-hunting, day and time, scheduling, every listing field and its limit, the maker's first comment, what is against the rules, launch day, the Product Page, relaunching within 6 months | PRODUCT-HUNT.md |