prospecting
Prospecting
Prospecting turns an ICP into a verified, scored lead sheet; outreach to it is a separate step in cold-outreach SKILL.md. The motion forks by who you sell to, but every branch has the same five phases and the same guardrails, and the guardrails come first because the data is personal data and the platforms that hold it have terms. Everything here comes from coreyhaines31/marketingskills prospecting v1.3.0 (MIT) [coreyhaines31/marketingskills, prospecting], which credits Kappaemme's MIT first-customer-finder skill (the demand-signal branch) and eliasstravik's MIT GTM engineering toolkit (the enrichment playbook), corrected where official pages say otherwise. The law per country is in email-practices COMPLIANCE.md; company and competitor research with subagents, and event prospecting, are in web-research SKILL.md.
The ICP comes from .agents/product-context.md (anti-slop-copy CONTEXT.md); the source calls the same file .agents/product-marketing.md. Why current customers buy, which sharpens the ICP, is in customer-research SKILL.md.
Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]
| The job | Read |
|---|---|
| Warm introductions, evidenced public-gap plays and ranking buying signals, freshness windows, signal-to-play table, account tiers, tools that detect signals | SIGNALS.md |
| Research time per tier, where the useful facts are, the Tier 1 account brief, rules for agent research, segment briefs | ACCOUNT-RESEARCH.md |
| SaaS and general B2B: technographic, growth, trigger and decay signals, sources, checklists, CSV columns, top-target order | SAAS-AND-B2B.md |
| Local small businesses: website-status classes, proximity and decay, the browser workflow, checklist, scoring, columns | LOCAL-SMB.md |
| First customers and design partners from public pain signals: product brief, five signal buckets, demand-fit score, evidence report | FIRST-CUSTOMERS.md |
| Getting contacts without scraping LinkedIn, the non-LinkedIn source table, visitor identification, vendor facts | SOURCING.md |
| The enrichment waterfall, provider bake-off, lookup outcomes, exact cache keys, verification results, catch-all policy, the suppression list | ENRICHMENT.md |
| Provenance per contact, LinkedIn, Google Maps, GitHub and data-provider terms, sensitive traits, retention, the pre-ship audit | LIST-COMPLIANCE.md |