public-relations
Public relations
"PR is not a substitute for distribution. It's a multiplier for it." The source positions earned media as an authority and distribution multiplier rather than a direct-conversion channel, an unmeasured generalization rather than a guarantee; it gives backlinks, legitimacy, AI-citation surface and material for sales, and it compounds only when the story is a trend, data, a conflict or a person, with the product as the evidence. This skill is built from coreyhaines31/marketingskills public-relations (MIT, version 1.2.0), which credits Corey Haines's Founding Marketing ch. 5 for the story angles, @fyscleaning-jpg (PR #381) for crisis communications, and Knowatoa's ai-visibility-skills (MIT) for podcast prep; official pages correct it where noted (HARO's own blog, Reddit's Data API Wiki). App launch press (the app press kit, press release structure, app outlet tiers) is in app-growth LAUNCH-AND-MARKETING.md; launches are product-launch SKILL.md; outreach to prospects is cold-outreach SKILL.md.
Before asking questions, read the shared product context file .agents/product-context.md (anti-slop-copy CONTEXT.md); the source calls it .agents/product-marketing.md.
Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]
| The job | Read |
|---|---|
| Founding Story, David vs Goliath and Have an Enemy, data stories, milestones with narrative, building journalist relationships before you need them, the repurposing flywheel | STORY-ANGLES.md |
| A media list of 20 to 40 journalists, fit scoring and tiers, six pitch templates, subject lines, structure and banned words, embargoes and exclusives, follow-up, pitch killers, finding contacts lawfully, profiles and trackers, which outlets to skip | PITCHING.md |
| Newsjacking: when it works and when to skip, the detect to post loop, the scoring rubric, seven angle templates, response windows, monitoring feeds, failure modes, the public trail | NEWSJACKING.md |
| Inbound press requests: HARO, Qwoted, Featured and the rest, daily triage, the response template, what gets a response picked or killed, whether it is worth the hours | PRESS-REQUESTS.md |
| Pitching a podcast and preparing a guest: story bank, research order, threads, hosts, the brief, saying things in liftable form | PODCAST-PREP.md |
| A crisis: facts first, counsel, principles, severity tiers, the first 60 minutes, channel order, playbooks by crisis type, what not to do, afterwards, review checklist | CRISIS.md |
| Holding, full incident, breach notification, outage, apology, billing-error and public postmortem templates | CRISIS-STATEMENTS.md |