referral-programs
Referral programs
The product can spread through normal use, or a program can reward customers and affiliates for referrals. Honest review requests, replies, reputation and testimonial permissions belong to review-management. This skill holds Corey Haines's referrals skill (v2.2.1) from coreyhaines31/marketingskills (MIT), checked against the FTC's Endorsement Guides FAQ, the FTC's Consumer Reviews and Testimonials Rule Q&A, Google Maps' content policy and Trustpilot's business guidelines. The source's benchmark ranges and outcome claims come without studies and appear only labelled as its own.
The source reads its context from .agents/product-marketing.md; this repo's file is .agents/product-context.md, defined in anti-slop-copy CONTEXT.md. For a mobile app, the store rules (Apple's guidelines on referral rewards, contacts, ATT and push, and Google Play's) and deep-link mechanics are in app-growth LAUNCH-AND-MARKETING.md.
Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]
| The job | Read |
|---|---|
| Should the product spread on its own: the viral potential spectrum, the seven viral mechanisms, leading with the larger number, reward timing, friction | VIRAL-LOOPS.md |
| Designing a referral program: the questions, referral or affiliate, the loop, trigger moments, share mechanics, reward types and examples, sizing the reward (two formulas), disclosure, fraud, the launch checklist and emails, fixing a weak program | PROGRAM-DESIGN.md |
| Measuring it: program health and business metrics, K-factor and its bands, referral rate, ROI with a holdout, the source's benchmarks and claims | METRICS.md |
| An affiliate program: commission structures, cookie windows, recruitment and the outreach template, enablement, tools, cohort economics, the partner funnel, terms, FTC disclosure, reconciliation, buyouts and the 20/80 rule | AFFILIATES.md |