revops
RevOps
The systems and processes between a lead appearing and revenue: stage definitions, scoring, routing, handoffs, pipeline hygiene and the metrics that show where it leaks. Everything here comes from coreyhaines31/marketingskills, skill revops v2.2.1 (MIT, Corey Haines), tagged [coreyhaines31/marketingskills, revops], corrected where the source's HubSpot and Salesforce details are out of date (HubSpot's Lead Scoring documentation and Salesforce Help, cited in the files). Cold outreach copy belongs to cold-outreach SKILL.md, nurture and lifecycle email to email-marketing SKILL.md, pricing decisions to pricing-strategy SKILL.md, sales collateral to sales-enablement SKILL.md, and which marketing touches earn credit for a deal to marketing-attribution SKILL.md.
Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]
| The job | Read |
|---|---|
| Inbound stages and their entry actions, the MQL definition, MQL criteria templates, SLA tables, rejection codes and recycling, outbound stages with Suppressed, outbound fields, inbound and outbound collisions | LIFECYCLE.md |
| Fit, engagement and negative scoring templates, example models by ACV, common mistakes, threshold calibration on decision-time features with a holdout, recalibration, HubSpot's Lead Scoring tool and the retired "HubSpot Score" | LEAD-SCORING.md |
| Routing methods, the decision tree, round-robin rules and setups, territories, named-account (ABM) tiers, speed-to-lead escalation and measurement | LEAD-ROUTING.md |
| Enrichment at form submit: record before lookup, one record per submission id, the branch table, a bounded wait, late results that never steal an owner, replay fixtures, shadow run and pilot | INBOUND-ENRICHMENT.md |
| Pipeline stages and required fields, stage hygiene, deal desk triggers and approval tiers, dedup, required fields, the quarterly audit, metric formulas, dashboard views | PIPELINE-AND-METRICS.md |
| HubSpot workflow recipes, Salesforce Flow equivalents, Calendly and SavvyCal patterns, no-show workflow, Zapier patterns, with the source's stale steps corrected | CRM-AUTOMATIONS.md |
Before starting
The source reads .agents/product-marketing.md (or .claude/product-marketing.md, or the older product-marketing-context.md). In this repo the file is .agents/product-context.md (anti-slop-copy CONTEXT.md); read it first. [coreyhaines31/marketingskills, revops]