sales-enablement
Sales enablement
Collateral that reps actually use: decks, one-pagers, objection docs, demo scripts and playbooks that help close deals. Everything here comes from coreyhaines31/marketingskills, skill sales-enablement v2.4.0 (MIT, Corey Haines), copied with its wording kept and tagged [coreyhaines31/marketingskills, sales-enablement], plus the FTC and FCC pages cited where a rule touches the law. Public, SEO-facing comparison pages are a different job (comparison-pages SKILL.md); so are buyer interviews and churn research (customer-research SKILL.md), website copy (anti-slop-copy SKILL.md), cold emails (cold-outreach SKILL.md), the offer itself (bonuses, guarantees, pricing structure: offer-design SKILL.md) and lead stages, scoring and routing (revops SKILL.md).
Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]
| The job | Read |
|---|---|
| The 11-slide deck, the Situation, Complication, Resolution arc, per-slide include, avoid and copy prompts, technical, economic and champion variants, deck anti-patterns | SALES-DECKS.md |
| One-pager structure and the four templates (product overview, use case, post-meeting leave-behind, champion enablement), print layout and file formats | ONE-PAGERS.md |
| Objection categories, the response framework, answering one objection from a live deal, the quick-reference table and the detailed objection library | OBJECTION-HANDLING.md |
| A one-competitor battle card: when to ask which competitor, the eight sections, keeping it current | BATTLE-CARDS.md |
| Win-loss analysis: sources and their bias, the coding scheme, interview questions, reading results with counts, the report and which asset each finding updates | WIN-LOSS-ANALYSIS.md |
| Discovery, first demo, technical deep-dive and executive scripts scene by scene, interaction points, questions not to ask, "can you show me X?" | DEMO-SCRIPTS.md |
| The first 30 seconds of a cold call, openers to avoid, first-minute pushback, voicemail, gatekeepers, reviewing calls, and the Do Not Call and AI-voice rules it must keep | COLD-CALLS.md |
| ROI calculators, value props by persona, buyer persona cards, sales case-study briefs and the FTC results rule, proposals, playbooks | SALES-ASSETS.md |