SEO

Search engines can only rank a page they can reach, read and index, and Google chooses among pages by what they say and how other pages link to them, not by character counts or a "dofollow" flag. Most SEO advice in tools and skill packs mixes Google's documented rules with the tool's own heuristics; this skill keeps them apart and quotes Google Search Central wherever a rule is Google's. Sources: every-app/open-seo (seo-audit, local-seo, link-prospecting skills and the audit engine, MIT) and openseo.so; coreyhaines31/marketingskills (programmatic-seo, directory-submissions, copy-editing, MIT); freescan.app's check library (no licence, paraphrased). The source skills read .agents/product-marketing.md; here the shared context file is .agents/product-context.md, defined in anti-slop-copy CONTEXT.md. The owner's own head tags, structured data and discovery files are in landing-page-ui DISCOVERY.md: audit them, don't redesign them.

Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]