social-media-analyzer
Social Media Campaign Analyzer
This skill provides comprehensive analysis of social media campaign performance, helping marketing agencies deliver actionable insights to clients.
Capabilities
- Multi-Platform Analysis: Track performance across Facebook, Instagram, Twitter, LinkedIn, TikTok
- Engagement Metrics: Calculate engagement rate, reach, impressions, click-through rate
- ROI Analysis: Measure cost per engagement, cost per click, return on ad spend
- Audience Insights: Analyze demographics, peak engagement times, content performance
- Trend Detection: Identify high-performing content types and posting patterns
- Competitive Benchmarking: Compare performance against industry standards
Input Requirements
Campaign data including:
- Platform metrics: Likes, comments, shares, saves, clicks
- Reach data: Impressions, unique reach, follower growth
- Cost data: Ad spend, campaign budget (for ROI calculations)
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