customer-empathy
Customer Empathy Exercise
Pause and deeply empathize with your users before continuing any work. Think through these questions to clarify who you're building for and how to serve them best.
The Customer
Who is our ideal customer?
- What's their role, context, situation?
- What brings them to us right now?
What job are they trying to get done?
- What's the outcome they actually want?
- What would "done" look like for them?
Their Journey
What's their mental state at each step of the way before getting to this point?
- What are they feeling when they first arrive?
- What questions are in their head?
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