brand-archetype-system
Brand Archetype System
Pre-composed aesthetic archetype defaults that jumpstart brand design work. Each archetype bundles color tendencies, type pairings, layout patterns, voice samples, and imagery direction for a recognizable aesthetic family. Stack-agnostic. Tool-agnostic.
This is a starting-point library, not a methodology library. The agent applies archetype defaults to a specific brief; the archetypes themselves provide anchor points, not endpoints.
When to use
- The user wants a starting point rather than designing from first principles
- The user references a brand or aesthetic family they want to design near
- Need to converge faster from many directions to one
- The user wants vertical-typical defaults (for example fintech consumer, B2B developer tools)
- The user wants to test what a brief would look like in a different archetype
When NOT to use
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11creative-direction
Walk the user through four directional axes (tone register, aesthetic philosophy, audience relationship, sensory ambition) and produce a structured aesthetic brief that downstream skills consume as required input. This is the aesthetic depth layer, distinct from `creative-brief` which covers the operational kickoff (scope, audience, deliverables, constraints). Use this skill when a project needs aesthetic coherence across many small decisions and the user has not yet articulated direction beyond a vague feeling. The brief becomes a reference that content, copy, design, and art-direction skills check against when producing output. Triggers on creative direction, aesthetic direction, set the aesthetic, define the visual direction, what's the vibe, what's the tone, the four axes, tone register, aesthetic philosophy, audience relationship, sensory ambition, our visual register. Also triggers when multiple downstream aesthetic-producing skills are about to run and need a shared brief to maintain coherence. Does NOT fire when the user needs a general kickoff brief covering scope and constraints (use `creative-brief` instead), for tactical single-piece work, when the user already has complete aesthetic direction documented, for purely functional output, or for production-stage work where direction is locked.
11seo-competitor
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