brand-style-guide
Brand Style Guide
Document the brand system so other people can use it without ambiguity. This is the artifact that lives longest. Designers, developers, agencies, and vendors will reference it for years. Build it like a reference manual, not a presentation.
This skill assumes the brand identity is designed (run brand-identity first if not). The output of this skill is the canonical reference document.
When to use
- Creating brand guidelines for a finished identity
- Documenting an existing brand that has no formal guide
- Auditing an existing style guide for gaps or inconsistencies
- Building a brand book to hand to vendors, partners, or new team members
- Updating a guide after a major brand evolution
When NOT to use
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