calculator-design
Calculator Design
A senior growth practitioner's playbook for designing interactive calculators that deliver real decision-support value while serving as lead magnets and qualified-traffic generators. ROI calculators, pricing estimators, savings projections, mortgage calculators, custom assessments. The discipline of building a tool the audience actually trusts.
Most calculators on the web are bait. Random multipliers behind official-looking math; an "Industry Average" number that does not cite a source; the result hidden behind a contact-sales form. The calculator captures emails because the format implies calculation; the leads are unqualified because the calculator did not actually help anyone decide anything.
The calculators that work as compounding assets do something different. They give the audience a result they can defend to a stakeholder. They show the methodology so the result is interrogatable. They capture leads through value (a PDF report, a save-and-compare account, a custom analysis) rather than through manipulation.
This skill is one of the specific lead-magnet types covered as its own skill. The parent-frame methodology lives in lead-magnet-design; the calculator-specific methodology (calculation transparency, tiered value, methodology disclosure) lives here.
The voice is the senior growth practitioner who has watched calculators earn long-term credibility and watched them burn it within weeks of launch. Practical, opinionated about transparency, willing to say when a calculator is the wrong investment for the goal.
When to use this skill: scoping a calculator for the first time, auditing a calculator that converts but does not qualify, designing the methodology disclosure that earns audience trust, or deciding which features warrant the email gate.
What this skill covers
This skill spans calculator design as one specific lead-magnet type. The growth-tooling distinctions:
More from rampstackco/claude-skills
brand-identity
Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles. Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity for cohesion. Triggers on logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type system, iconography, brand imagery, motion design, brand system, identity system. Also triggers when the user has a brand direction approved and now needs the visual artifacts that express it.
13content-and-copy
Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog post, draft an article, write copy for, edit this, rewrite this, write content, write a guide, draft a how-to, write web copy. Also triggers when content has been outlined and now needs to be written, or when existing content needs voice or clarity edits.
12seo-audit-orchestration
Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP. Use this skill when running a comprehensive SEO audit, scoping a quarterly health check, doing pre-acquisition SEO due diligence, or post-migration verification. Triggers on full SEO audit, comprehensive SEO review, SEO health check, audit my site, SEO due diligence, audit suite, comprehensive audit, end-to-end SEO. Also triggers when a stakeholder wants the complete picture rather than a single-dimension audit.
12roadmap-planning
Build a multi-quarter roadmap from a backlog of ideas, requests, and ongoing initiatives. Use this skill when planning the next quarter, sequencing dependent work, balancing build vs improve vs maintain, or making the case for what NOT to do. Triggers on roadmap, quarterly planning, what should we build next, sequencing, prioritization, OKR planning, capacity planning, what's on the roadmap, plan the year, what to ship next quarter. Also triggers when stakeholders are pulling in different directions and the team needs a defensible plan.
11creative-direction
Walk the user through four directional axes (tone register, aesthetic philosophy, audience relationship, sensory ambition) and produce a structured aesthetic brief that downstream skills consume as required input. This is the aesthetic depth layer, distinct from `creative-brief` which covers the operational kickoff (scope, audience, deliverables, constraints). Use this skill when a project needs aesthetic coherence across many small decisions and the user has not yet articulated direction beyond a vague feeling. The brief becomes a reference that content, copy, design, and art-direction skills check against when producing output. Triggers on creative direction, aesthetic direction, set the aesthetic, define the visual direction, what's the vibe, what's the tone, the four axes, tone register, aesthetic philosophy, audience relationship, sensory ambition, our visual register. Also triggers when multiple downstream aesthetic-producing skills are about to run and need a shared brief to maintain coherence. Does NOT fire when the user needs a general kickoff brief covering scope and constraints (use `creative-brief` instead), for tactical single-piece work, when the user already has complete aesthetic direction documented, for purely functional output, or for production-stage work where direction is locked.
11seo-competitor
Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence. Use this skill whenever the user wants to analyze competitors, find content gaps, identify backlink opportunities, understand why competitors outrank them, or benchmark against the rest of their category. Triggers on competitor analysis, competitive analysis, SERP analysis, content gap, backlink gap, why is X ranking, who is winning the SERP, beat my competitor, benchmark, market positioning. Also triggers when planning a content strategy and the question 'what are competitors doing' is implicit.
11