cro-optimization
CRO Optimization
Run conversion rate optimization as a structured discipline: audit → hypothesize → test → decide. Stack-agnostic. Tool-agnostic.
This skill is for running tests against existing pages and flows. For writing landing page copy from scratch, use landing-page-copy. For setting up the analytics that make CRO possible, use analytics-strategy.
When to use
- Converting traffic at lower rate than expected
- Specific funnel step has high drop-off
- Pages with high traffic that could move the needle if optimized
- A/B testing infrastructure exists (or can be set up)
- Statistical significance and sample size questions
When NOT to use
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