feature-launch-playbook
Feature Launch Playbook
A veteran PM-leader's playbook for launching features well, not just shipping them.
Most teams conflate shipping, releasing, and launching. Shipping means engineering work is complete. Releasing means users can access it, even if it is behind a flag at 1 percent. Launching is the discipline of positioning, internal alignment, customer comms, sales enablement, support readiness, rollout strategy, monitoring, and post-launch measurement that turns "feature exists" into "feature lands."
A feature that ships without launching costs you the same engineering investment but captures a fraction of the value. Sales does not know how to sell it. Support does not know how to help with it. Customers do not notice it. The metric you said you would move does not move because nobody knows the feature is there.
This skill is the operational playbook. It assumes you have already written the spec (pm-spec-writing), prioritized it onto the roadmap (roadmap-planning), instrumented it (product-analytics-setup), and possibly tested it (experiment-design). The launch is the next discipline: how to actually get the feature in front of the right users, with the right context, in a way that lets you measure whether it worked.
When to use this skill: planning a launch (any size, any segment), auditing an existing launch process, fixing the "we shipped it but the metric did not move" problem, or building a launch checklist for the team.
What this skill is for
This skill spans the operational launch discipline. It composes with the rest of the Product skill suite.
More from rampstackco/claude-skills
brand-identity
Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles. Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity for cohesion. Triggers on logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type system, iconography, brand imagery, motion design, brand system, identity system. Also triggers when the user has a brand direction approved and now needs the visual artifacts that express it.
13content-and-copy
Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog post, draft an article, write copy for, edit this, rewrite this, write content, write a guide, draft a how-to, write web copy. Also triggers when content has been outlined and now needs to be written, or when existing content needs voice or clarity edits.
12seo-audit-orchestration
Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP. Use this skill when running a comprehensive SEO audit, scoping a quarterly health check, doing pre-acquisition SEO due diligence, or post-migration verification. Triggers on full SEO audit, comprehensive SEO review, SEO health check, audit my site, SEO due diligence, audit suite, comprehensive audit, end-to-end SEO. Also triggers when a stakeholder wants the complete picture rather than a single-dimension audit.
12roadmap-planning
Build a multi-quarter roadmap from a backlog of ideas, requests, and ongoing initiatives. Use this skill when planning the next quarter, sequencing dependent work, balancing build vs improve vs maintain, or making the case for what NOT to do. Triggers on roadmap, quarterly planning, what should we build next, sequencing, prioritization, OKR planning, capacity planning, what's on the roadmap, plan the year, what to ship next quarter. Also triggers when stakeholders are pulling in different directions and the team needs a defensible plan.
11creative-direction
Walk the user through four directional axes (tone register, aesthetic philosophy, audience relationship, sensory ambition) and produce a structured aesthetic brief that downstream skills consume as required input. This is the aesthetic depth layer, distinct from `creative-brief` which covers the operational kickoff (scope, audience, deliverables, constraints). Use this skill when a project needs aesthetic coherence across many small decisions and the user has not yet articulated direction beyond a vague feeling. The brief becomes a reference that content, copy, design, and art-direction skills check against when producing output. Triggers on creative direction, aesthetic direction, set the aesthetic, define the visual direction, what's the vibe, what's the tone, the four axes, tone register, aesthetic philosophy, audience relationship, sensory ambition, our visual register. Also triggers when multiple downstream aesthetic-producing skills are about to run and need a shared brief to maintain coherence. Does NOT fire when the user needs a general kickoff brief covering scope and constraints (use `creative-brief` instead), for tactical single-piece work, when the user already has complete aesthetic direction documented, for purely functional output, or for production-stage work where direction is locked.
11seo-competitor
Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence. Use this skill whenever the user wants to analyze competitors, find content gaps, identify backlink opportunities, understand why competitors outrank them, or benchmark against the rest of their category. Triggers on competitor analysis, competitive analysis, SERP analysis, content gap, backlink gap, why is X ranking, who is winning the SERP, beat my competitor, benchmark, market positioning. Also triggers when planning a content strategy and the question 'what are competitors doing' is implicit.
11