funnel-flow-architecture
Funnel Flow Architecture
A senior growth practitioner's playbook for architecting cross-tool conversion flows that match audience and stage. Landing page to lead magnet to nurture sequence to offer to advanced funnels. The discipline of building a funnel architecture, not just collecting tools.
Most growth programs accumulate tools without architecture. A chatbot, a calculator, a quiz, a lead magnet, a newsletter signup, a demo CTA. Each tool works individually; none of them work together. Visitors hit one tool, leave, and never enter the broader nurture sequence. The funnel is a collection of orphans.
The growth programs that compound do something different. They architect the funnel deliberately. Different entry points lead to different nurture sequences. Different stages get different CTAs. Different tools serve different segments. Each tool is part of a larger architecture, not a standalone artifact.
This skill is the architecture skill that orchestrates the other 5 growth-tooling skills (lead-magnet-design, calculator-design, quiz-and-assessment-design, multi-step-form-design, chatbot-flow-design). Where those skills zoom into specific tool design, this skill zooms out to the cross-tool architecture that determines whether the tools compound.
The voice is the senior growth practitioner who has watched funnels architecture compound and watched siloed funnel collections produce engagement metrics with no business impact. Practical, opinionated about the difference between collecting tools and architecting funnels, willing to call out when a team's growth program needs architecture rather than another tool.
When to use this skill: architecting a funnel from scratch, auditing a growth program where tools work individually but conversion is flat, designing the cross-tool data flow that captures audience signal across touchpoints, or deciding which segments warrant which funnel paths.
What this skill covers
This skill spans cross-tool funnel architecture. The growth-tooling distinctions:
More from rampstackco/claude-skills
brand-identity
Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles. Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity for cohesion. Triggers on logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type system, iconography, brand imagery, motion design, brand system, identity system. Also triggers when the user has a brand direction approved and now needs the visual artifacts that express it.
13content-and-copy
Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog post, draft an article, write copy for, edit this, rewrite this, write content, write a guide, draft a how-to, write web copy. Also triggers when content has been outlined and now needs to be written, or when existing content needs voice or clarity edits.
12seo-audit-orchestration
Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP. Use this skill when running a comprehensive SEO audit, scoping a quarterly health check, doing pre-acquisition SEO due diligence, or post-migration verification. Triggers on full SEO audit, comprehensive SEO review, SEO health check, audit my site, SEO due diligence, audit suite, comprehensive audit, end-to-end SEO. Also triggers when a stakeholder wants the complete picture rather than a single-dimension audit.
12roadmap-planning
Build a multi-quarter roadmap from a backlog of ideas, requests, and ongoing initiatives. Use this skill when planning the next quarter, sequencing dependent work, balancing build vs improve vs maintain, or making the case for what NOT to do. Triggers on roadmap, quarterly planning, what should we build next, sequencing, prioritization, OKR planning, capacity planning, what's on the roadmap, plan the year, what to ship next quarter. Also triggers when stakeholders are pulling in different directions and the team needs a defensible plan.
11creative-direction
Walk the user through four directional axes (tone register, aesthetic philosophy, audience relationship, sensory ambition) and produce a structured aesthetic brief that downstream skills consume as required input. This is the aesthetic depth layer, distinct from `creative-brief` which covers the operational kickoff (scope, audience, deliverables, constraints). Use this skill when a project needs aesthetic coherence across many small decisions and the user has not yet articulated direction beyond a vague feeling. The brief becomes a reference that content, copy, design, and art-direction skills check against when producing output. Triggers on creative direction, aesthetic direction, set the aesthetic, define the visual direction, what's the vibe, what's the tone, the four axes, tone register, aesthetic philosophy, audience relationship, sensory ambition, our visual register. Also triggers when multiple downstream aesthetic-producing skills are about to run and need a shared brief to maintain coherence. Does NOT fire when the user needs a general kickoff brief covering scope and constraints (use `creative-brief` instead), for tactical single-piece work, when the user already has complete aesthetic direction documented, for purely functional output, or for production-stage work where direction is locked.
11seo-competitor
Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence. Use this skill whenever the user wants to analyze competitors, find content gaps, identify backlink opportunities, understand why competitors outrank them, or benchmark against the rest of their category. Triggers on competitor analysis, competitive analysis, SERP analysis, content gap, backlink gap, why is X ranking, who is winning the SERP, beat my competitor, benchmark, market positioning. Also triggers when planning a content strategy and the question 'what are competitors doing' is implicit.
11