integration-orchestrator
Integration Orchestrator
A brief tells a team what to make. Creative direction tells them what it should feel like. Neither tells them when each decision locks, who reviews what, or what stops the next phase from starting before the prior one is done. That is the gap this skill fills.
The output is a phased orchestration plan the PM can paste into a calendar Monday morning and start running Tuesday. Phases, gates, lock points, handoffs, QA verification rules, and a platform-specific implementation guide for whatever stack the team actually uses (Jira, Linear, Notion, Figma, GitHub, agile sprints).
What this skill is
A creative-direction project has three layers. The brief layer defines scope, audience, deliverables, constraints, success criteria. The direction layer defines tone, aesthetic, relationship, and sensory ambition. Both produce written artifacts. Neither answers the temporal question: when does the brief lock, when does identity lock, when does copy lock, who reviews each, what gets blocked while a gate is open, what happens when a downstream task discovers the brief is wrong, and what makes "Done" mean tested rather than self-reported.
This skill produces that temporal layer. Most teams have briefs and creative direction but no orchestration plan. The result, by week 3, is everyone working in parallel with no shared sense of which decisions are still open and which are locked. Brief drift. Re-work. Identity tokens shifted after copy was already drafted against the old ones. Engineering shipping before design had a chance to review. "Done" tickets that were never actually verified.
The orchestration plan answers all of that. It is not theory. It is a phased timeline with calendar weeks, ticket templates the PM can paste into Jira or Linear, MCP commands for setup, gate definitions with measurable pass criteria, handoff specs with artifact requirements, and QA verification gates with Playwright or Chrome MCP invocations.
When to use
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11creative-direction
Walk the user through four directional axes (tone register, aesthetic philosophy, audience relationship, sensory ambition) and produce a structured aesthetic brief that downstream skills consume as required input. This is the aesthetic depth layer, distinct from `creative-brief` which covers the operational kickoff (scope, audience, deliverables, constraints). Use this skill when a project needs aesthetic coherence across many small decisions and the user has not yet articulated direction beyond a vague feeling. The brief becomes a reference that content, copy, design, and art-direction skills check against when producing output. Triggers on creative direction, aesthetic direction, set the aesthetic, define the visual direction, what's the vibe, what's the tone, the four axes, tone register, aesthetic philosophy, audience relationship, sensory ambition, our visual register. Also triggers when multiple downstream aesthetic-producing skills are about to run and need a shared brief to maintain coherence. Does NOT fire when the user needs a general kickoff brief covering scope and constraints (use `creative-brief` instead), for tactical single-piece work, when the user already has complete aesthetic direction documented, for purely functional output, or for production-stage work where direction is locked.
11seo-competitor
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