logo-design
Logo Design
A logo is a system of marks, not a single drawing. This skill produces multiple production-grade variants exploring different architectural approaches, each with rationale, application specs, and a clear position on what it signals and rejects.
The output is decision material, not a finished logo. The brand owner selects from the variants and the skill produces production refinement on the chosen direction.
When to use
- The brand has a name and tonal direction; the deliverable is logo work specifically
- Generating 6 to 12 variants for client review and selection
- Refining a wordmark to production: kerning, optical adjustments, weight selection
- Exploring symbol options to pair with an existing wordmark
- Designing a monogram from a longer name for use in constrained contexts
- Adapting an existing logo across application contexts (small-size, signage, motion, embroidery)
- The brand owner has reviewed a first round and wants iteration on a specific direction
When NOT to use
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11creative-direction
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11seo-competitor
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