vertical-site-conventions
Vertical Site Conventions
Compose pages and whole sites to the layout, density, and merchandising conventions that make a build read as a credible member of its vertical. Stack-agnostic. Works on any framework that can express server-rendered pages and component composition.
This skill owns vertical-level composition: which modules go where, how dense the page is, how much of the catalog or offering is surfaced, and which paths the navigation serves. It routes the day-to-day visual decisions to design-standards, the aesthetic register to creative-direction, the site-structure modeling to information-architecture, and the component implementation to frontend-component-build. It does not duplicate any of them; it composes their outputs into a vertical-correct site.
It is the build-side counterpart to competitor-experience-audit. The audit measures the field on seven dimensions; this skill builds to those same seven, dimension by dimension. The two are deliberately structured as two sides of one standard so an experience bar produced by the audit maps one-to-one onto what this skill builds.
When to use
- Building a new site in a vertical you have not built in before
- Fixing a build that reads as generic or off-vertical even though it is technically clean (the SEO, accessibility, and component implementation are correct, but the page does not read like its category)
- Building to an experience bar produced by
competitor-experience-audit(the audit-fed path is the intended use) - Adding the merchandising, density, and navigation conventions a site in this category is expected to carry
- Building a showcase or demo where the build must read as its vertical, not as a generic SaaS landing page