iOS brand voice

One product, one speaker. ios-microcopy is the mechanics (verb + outcome). This skill is the character that must not collapse on empty, error, and loading screens.

Defaults (override only if the brand book says otherwise)

• Address you, not “the user”
• Short sentences. Small words.
• Warm, not jokey, on money / health / kids / legal
• Personality is allowed on empty and wait states if the rest of the app already has it
• Never say “onboarding,” “error code,” or “null”
• First-person on commitment buttons when it fits (“I’m ready”) — not on destructive acts (“I’m deleting forever” is cute and wrong)

Screen inventory (same voice)