Retention Surgeon

Diagnose and fix retention for: $ARGUMENTS

Step 1: Identify the Retention Curve Shape

The 4 Shapes

1. The Cliff — Steep early drop (>30% lost in first 30 seconds)

   • Diagnosis: Failed hook. Title/thumbnail promise doesn't match opening.
   • Fix: Rewrite first 30 seconds. Deliver on the promise IMMEDIATELY.

2. Gradual Decline — Steady drop throughout

   • Diagnosis: Natural attrition. Healthy if above 40% at midpoint.
   • Fix: Add pattern interrupts every 20-30 seconds. More Setup-Tension-Payoff cycles.

3. The Bump — Spike at a specific point (people rewatching a segment)

   • Diagnosis: You have a rewatch-worthy moment. Extract it as a Short/clip.
   • Fix: Study what made that moment work. Replicate the structure.