YouTube Shorts

Input: a topic or video idea, plus the channel goal and weekly upload capacity if known. Output: one format call with the reason, the slices to cut, and a one-week calendar.

Steps

1. State the viewer's job. A need with depth is long-form. A single tip or a reaction is a Short.
2. Score the topic on the trade-off table below. Pick the column that wins on the channel's current goal.
3. If long-form, list 3-6 moments that stand alone as Shorts.
4. If Shorts only, set the length, the first-second hook, and the hashtags. Write the hook in reverse (Jenny Hoyos): open on the payoff, then show how you got there. The opening line must hold both a "but" and a "then"; rewrite until it does.
5. Fill the one-week calendar within the upload capacity.

Trade-off