Outbound Engine

The campaign half of cold outbound. It takes the enriched, scored prospect list from prospect-scraper and runs it to booked calls: personalize → assemble the sequence → QA in the preview tool → warm the sending infrastructure → send through Smartlead → measure → file every reply and handle real prospects through to close.

prospect-scraper owns FIND, ENRICH, VERIFY, SCORE and signal detection. This skill owns PERSONALIZE, QA, WARMUP, SEND, MEASURE and reply filing. They meet at the common record schema.

When to use

• Build or personalize a cold-email sequence ({{gap}}, signals, spintax, Liquid).
• Build or regenerate the HTML preview and QA tool, the review surface.
• Prepare a Smartlead-ready list and run or scale a campaign.
• Check a live or completed campaign's replies, file them, or handle a prospect who replied.

Use a different skill for finding and enriching leads (prospect-scraper), standalone copy, or Clay-specific work.

Where things live