genpark-cross-channel-marketing-data-joiner

Skill by ara.so — Marketing Skills collection

Overview

The GenPark Cross-Channel Marketing Data Joiner is a Python skill that unifies programmatic advertising data with retail and inventory systems to provide comprehensive ROAS (Return on Ad Spend) analytics. It bridges the gap between digital marketing campaigns and physical/online sales outcomes, enabling marketers to understand true campaign effectiveness across channels.

Installation

# Clone the repository
git clone https://github.com/alphaparkinc/genpark-cross-channel-marketing-data-joiner-skill.git
cd genpark-cross-channel-marketing-data-joiner-skill

# Install dependencies
pip install -r requirements.txt