Valuation Funnel

Turn inbound catalog-valuation leads into Recoup Pro signups. When someone runs Recoup's free "what is my catalog worth?" valuation, a lead lands in the Attio Valuation Leads funnel at stage New. This skill is the repeatable motion for working that lead to a paying customer.

The valuation is the wedge; the product is growing the catalog's value (recover uncollected royalties + grow streams + document it for a higher multiple). The job is to prove that quickly enough that the lead converts.

When to use

• "Work / triage the valuation funnel." "Who's in the pipeline?"
• "Who ran this valuation and what's their relationship to the artist?"
• "Is this catalog worth our time?" (qualify against goals)
• "Fill in the Attio profile and advance this lead."
• "Draft the welcome email + a clean valuation PDF for this lead."