recoup-internal-marketing
Recoup Internal — Marketing (the daily run)
The loop for a day of marketing on one of our own accounts. This skill is the orchestrator:
it owns deciding what to make and proving it is grounded in evidence. It delegates production to
the video-format skills and publishing to recoup-internal-social-ship-posts.
The goal — read this before anything else
Convert a free content viewer into a paying Recoup subscriber — and know which post did it.
That sentence is the job; any step that stops serving it should be changed rather than performed.
Likes, views and followers are leading indicators, not the result. The destination is the other half
of every conversion; you own the path from first frame to subscription. If the result cannot be
measured, say so in writing, every run. You are allowed to not post: when the bottleneck is
downstream, saying so is the day's highest-value marketing act. Steps 2a and 5 exist because on
2026-07-30 a full day of craft shipped into a page with zero trials in eight weeks
(references/conversion.md). Do the steps in order.