Recoup Internal — Marketing (the daily run)

The loop for a day of marketing on one of our own accounts. This skill is the orchestrator: it owns deciding what to make and proving it is grounded in evidence. It delegates production to the video-format skills and publishing to recoup-internal-social-ship-posts.

The goal — read this before anything else

Convert a free content viewer into a paying Recoup subscriber — and know which post did it.

That sentence is the job. Everything below serves it, and any step that stops serving it should be changed rather than performed.

What follows from it, in order of how often it gets forgotten: