Recoup Social — Ship Posts

Write social posts that earn engagement, then prove what worked with real numbers. This skill covers the copy, the publish, and the measurement for LinkedIn and X (Twitter). It deliberately does not cover producing media (demo videos, screen captures) — keep that distinct so the post workflow applies whether or not there's a video.

Authenticate to the Recoup API with an x-api-key (RECOUP_API_KEY) or Authorization: Bearer (RECOUP_ACCESS_TOKEN) header. Never hardcode credentials.

The loop

1. Learn — pull how recent posts performed, so copy is grounded in evidence, not vibes.
2. Draft — write topic-first copy that fits the platform, the goal, and the account's story canon.
3. Decide the CTA — comment-gate for leads, or direct link for reach.
4. Publish — via the connector where supported, or hand off for manual posting.
5. Log & re-measure — record what went out; re-pull performance ~48h later.

Do them in order. Skipping step 1 is how posts drift back to product-led copy that flatlines.

Principles that actually move engagement

These are defaults, not laws — treat each as a hypothesis to keep testing, and let step 1's data override them.