Recoup Social — Ship Posts

Write social posts that earn engagement, then prove what worked with real numbers. This skill covers the copy, the publish, and the measurement for LinkedIn and X (Twitter). It deliberately does not cover producing media (demo videos, screen captures) — keep that distinct so the post workflow applies whether or not there's a video.

Authenticate to the Recoup API with an x-api-key (RECOUP_API_KEY) or Authorization: Bearer (RECOUP_ACCESS_TOKEN) header. Never hardcode credentials.

Doing a whole day of marketing, not just a post? Start with recoup-internal-marketing — it owns reading the account workspace (narrative canon, hook doctrine, video styles), scraping the account's socials, picking the day's topic, and building the asset, then hands off to this skill for publish and measurement. This skill remains the owner of copy, CTA, publishing and the re-pull.

The loop

1. Learn — pull how recent posts performed, so copy is grounded in evidence, not vibes.
2. Draft — write topic-first copy that fits the platform, the goal, and the account's story canon.
3. Decide the CTA — comment-gate for leads, or direct link for reach.
4. Publish — via the connector where supported, or hand off for manual posting.
5. Log & re-measure — record what went out; re-pull performance ~48h later.