Market Brand — Voice, Tone, and Archetype

Analyze how a brand communicates across every touchpoint and produce a usable voice guide that a new copywriter could pick up and write on-brand within an hour.

Source material (in priority order)

1. Homepage — the most curated representation
2. About page — how they describe themselves
3. Product / pricing pages — how they sell
4. Blog (3–5 recent posts) — extended voice
5. Social profiles — conversational voice
6. Error / empty states / microcopy — unguarded voice
7. Email or newsletter if accessible
8. Job postings — internal culture signal

Use scripts/analyze_page.py to pull raw text from each page.

The 4 Voice Dimensions (score each 1–10)