Market Competitors — Competitive Intelligence

Identify 3–5 relevant competitors, analyze their public-facing marketing, and tell the client where to attack and where to defend.

Step 1 — Identify competitors

Sources in order:

1. Ask the user if they already have a list.
2. Run scripts/analyze_page.py on the client's homepage for vocabulary.
3. Use WebSearch for: "<brand> vs", "<brand> alternatives", "best <category>", "<primary keyword> tools".
4. Pick the top 3–5 competitors that are actually competing for the same user, not just in the same category.

State your selection and why before running the analysis.

Step 2 — Scan each competitor

Run python3 scripts/competitor_scanner.py <url> on each (or use analyze_page.py if the scanner errors). For each competitor capture: