market-funnel
Installation
SKILL.md
Market Funnel — Full Journey Diagnosis
Model the full funnel, identify where prospects drop off, and hand back an analytics spec the client's engineer can implement directly.
The 6 Funnel Stages
| Stage | Goal | Key metric |
|---|---|---|
| 1. Awareness | Get in front of the right audience | Impressions, reach, branded search |
| 2. Acquisition | Earn the click | CTR, referral traffic, CAC |
| 3. Activation | First value moment | Signup rate, first-action rate |
| 4. Revenue | First purchase or trial conversion | Trial→paid, ARPU |
| 5. Retention | Continued use | DAU/MAU, churn, repeat rate |
| 6. Referral | Organic growth | NPS, referral rate, virality coefficient |
Pirate metrics (AARRR) plus Awareness, adapted for 2025 realities.