Market Launch — 4-Week Launch Orchestration

A launch is a campaign, not an event. This skill produces a day-level plan that keeps marketing, product, and support coordinated.

Pre-flight

Confirm:

1. What's launching — new product, new feature, new pricing, new brand
2. Launch date (target ship day)
3. Audience — existing users, new audience, both
4. Goal metric — trial signups, paid conversions, revenue, reach
5. Distribution channels available (website, email list size, social following, paid budget)
6. Team capacity — solo, small team, full org

The 4 Phases

Phase 1 — Pre-launch (Weeks -4 to -1)

Build anticipation, validate the offer, prep assets.